Mondelez International
Mondelez International is transforming in-store shopper engagement across its vast portfolio of billion-dollar household brands, leveraging its position as one of the world’s largest snack food companies with $26.5 billion in annual revenue spanning 160 countries.
Building on its heritage as Kraft Foods’ international division, Mondelez has pioneered innovative digital solutions that reshape how iconic brands connect with consumers at the critical point of purchase, turning traditional retail environments into dynamic, data-driven engagement zones.
This strategic focus on revolutionizing the in-store experience demonstrates how global CPG giants are adapting to evolving consumer behaviors, using technology to bridge the gap between digital marketing sophistication and physical retail presence, ensuring their beloved brands remain relevant and accessible in an increasingly competitive marketplace.
Mondelez
- American multinational confectionery, food, holding, beverage and snack food company
- Annual revenue of ~$26.5 billion with operations in approximately 160 countries
- Origins as Kraft Foods with its international portfolio including several billion-dollar, household brands
- Mondelez needs flexibility in how they use and manage their in-store displays
- To maintain sales, they need to keep products highly visible and relevant to shoppers − especially as product placements, new promotions and seasonal campaigns dynamically change inside of each location
- Turnkey solution utilizing custom high-definition endcap displays
- Product displays allow for real-time and remote content updates in response to product shuffling and location-based promotions
- Reduce need for print materials and manual labor to refresh
- CMS platform and support services
- Elevated customer experience with relevant and timely signage
- New levels of efficiency added to in-store environment relative to product display updates
- Additional sales driven through more appealing, timely and appropriately placed content, especially with impulse buys
More Information
Transforming CPG Brand Engagement at Point of Purchase
Mondelez International’s revolutionary approach to in-store shopper engagement represents a paradigm shift in how consumer packaged goods companies leverage technology to influence purchasing decisions. The deployment of retail signage solutions at the point of purchase creates dynamic brand experiences that capture attention in increasingly competitive retail environments. When multinational corporations with portfolios spanning hundreds of brands implement strategic digital solutions, they transform static shelf presence into interactive engagement opportunities that drive measurable sales impact.
The evolution from traditional point-of-purchase displays to intelligent digital systems addresses fundamental challenges facing CPG brands in modern retail. Shoppers spend mere seconds making purchase decisions, requiring brands to communicate value propositions instantly and effectively. Through the implementation of smart coolers and interactive displays, brands can deliver targeted messaging based on time of day, weather conditions, local events, and demographic data, ensuring relevance that static signage cannot achieve.
Maximizing Shelf Impact Through Digital Innovation
The competitive battle for shelf space and shopper attention intensifies as retail environments become increasingly crowded with product options. Global CPG companies are discovering that digital signage company partnerships enable them to extend brand presence beyond allocated shelf space through strategic display placements. End-cap displays equipped with motion sensors can trigger engaging content as shoppers approach. At the same time, digital shelf strips provide dynamic pricing and promotional information that adapts to inventory levels and sales targets.
The integration of digital displays with category management strategies creates synergies that benefit both brands and retailers. Real-time analytics from interactive displays provide insights into shopper behavior, dwell time, and engagement patterns that inform planogram optimization and promotional strategies. This data-driven approach to retail execution ensures that billion-dollar brands maintain relevance while maximizing return on trade spending investments.
Building Emotional Connections Through Interactive Experiences
Modern consumers expect more than simple product availability; they seek experiences that create emotional connections with their chosen brands. The implementation of interactive video walls in high-traffic retail zones enables CPG brands to tell compelling stories that resonate with target demographics. These immersive experiences can showcase product origins, sustainability initiatives, recipe suggestions, and brand heritage in ways that traditional packaging cannot convey.
The power of interactive technology extends to product education and discovery, particularly important for new product launches or category expansions. Touch-enabled displays allow shoppers to explore product variants, nutritional information, and usage suggestions through intuitive interfaces. This educational approach proves especially valuable for premium product lines where differentiation and value communication are essential for justifying price premiums.
Leveraging Data for Personalized Shopper Engagement
The vast amount of data generated through digital touchpoints provides CPG companies with unprecedented insights into shopper preferences and behaviors. Advanced reporting and analytics platforms aggregate interaction data across multiple locations, revealing patterns that inform product development, marketing strategies, and distribution decisions. This intelligence enables brands to move beyond broad demographic targeting to deliver personalized experiences that resonate with individual shopper segments.
The integration of loyalty programs with in-store digital displays creates opportunities for hyper-personalized marketing at the moment of truth. Shoppers who opt in to brand engagement can receive customized offers, product recommendations, and rewards through interactive displays that recognize their presence via mobile applications or loyalty cards. This level of personalization transforms anonymous retail transactions into relationship-building opportunities that foster long-term brand loyalty.
Optimizing Trade Marketing Investments
Trade marketing represents one of the largest budget items for CPG companies, yet measuring return on investment remains challenging with traditional promotional vehicles. Digital display networks equipped with enterprise software solutions provide real-time visibility into promotional performance, enabling rapid optimization of messaging, offers, and creative content. The ability to A/B test different approaches across store locations accelerates learning and improves campaign effectiveness.
The flexibility of digital systems allows CPG brands to respond quickly to competitive actions, inventory fluctuations, and market opportunities. Promotional calendars can be adjusted instantly across entire retail networks, ensuring alignment between marketing communications and in-store availability. This agility proves particularly valuable during peak selling seasons when consumer demand patterns shift rapidly and competition for shopper attention intensifies.
Strengthening Retailer Partnerships
Progressive CPG companies recognize that digital innovation in retail environments must benefit both brand and retailer objectives. The deployment of self-service kiosks for product sampling, recipe printing, or coupon distribution adds value to the shopping experience while reducing operational burden on store staff. These collaborative approaches to digital transformation strengthen partnerships and create win-win scenarios that encourage continued investment in innovation.
Retailers increasingly seek vendor partners who can contribute to their digital transformation journeys through technology, insights, and category expertise. CPG companies that demonstrate leadership in digital retail innovation position themselves as preferred partners, potentially securing favorable shelf placement, promotional support, and collaborative marketing opportunities. This strategic advantage extends beyond immediate sales impact to influence long-term market position and growth potential.
Scaling Global Innovation While Maintaining Local Relevance
Multinational CPG companies face the challenge of deploying consistent brand experiences across diverse markets while respecting local preferences and retail environments. Modular engagement solutions enable global brands to maintain core messaging consistency while allowing regional customization for language, cultural preferences, and local promotional requirements. This balanced approach ensures brand integrity while maximizing relevance in each market.
The lessons learned from digital deployments in mature markets can accelerate innovation adoption in developing regions where retail modernization is rapidly advancing. However, successful global scaling requires understanding that technology adoption rates, infrastructure capabilities, and shopper expectations vary significantly across markets. CPG companies must develop flexible deployment strategies that can adapt to local conditions while delivering measurable business impact.
As retail environments continue evolving toward omnichannel integration, CPG brands must ensure their in-store digital strategies complement rather than compete with e-commerce initiatives. The most successful implementations create seamless experiences that bridge physical and digital shopping journeys, recognizing that modern consumers move fluidly between channels throughout their purchase journeys. Mondelez International’s commitment to revolutionizing in-store engagement demonstrates how established CPG giants can leverage their scale and resources to lead industry transformation while maintaining the agility needed to compete in rapidly changing markets.