A Lot Media

  • ALM: out-of-home advertising company focused on place-based ads in parking lots and garages across North America
  • Laz: largest parking operator in North America
  • Access to 12k+ locations in 40 states and 400+ cities around the country (translates to 3M+ parking tickets and 10M+ impressions daily)
  • Audiences in uncluttered spaces with no distractions

The challenge

  • Garages provide access to highly captive, qualified audiences in hard-to-reach cities
  • Leverage access to connect brands with desired audiences at high-impact moments
  • Offer a dynamic pricing solution based on demand, occupancy rates and scheduled events
  • Ability to real-time direct to other sites when at capacity

The solution

  • Suite of digital solutions (variety of sizes/formats in any condition) to help integrate technology into the parking industry
  • Digital dynamic rate boards that are weather and vandal proof and leverage real-time analytics
  • Digital signage, real time digital content on an easy-to-use CMS platform and actionable analytics
  • Support services

The results

  • Enhanced visitor experience through interactive engagement and access to real-time information
  • Increased revenues and optimized parking at peak times and events through dynamic pricing
  • Enhanced owner-operator existing revenue streams with DOOH advertising