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Enzo Custom

MetroClick partnered with Enzo Custom, a luxury menswear brand known for its bespoke tailoring, to revolutionize the in-store fitting and shopping experience. The collaboration brought cutting-edge digital signage and interactive mirror technology into Enzo’s showrooms, merging craftsmanship with innovation. MetroClick developed a custom 65-inch interactive fitting mirror that integrates directly with Enzo’s website and measurement tools, providing customers with a seamless digital journey from browsing to fitting and final purchase.

Deployed across 12 stores nationwide, this solution reflects MetroClick’s mission to elevate retail environments through intelligent, data-driven, and aesthetically integrated digital signage. The project not only streamlined store operations but also created an engaging, tech-forward atmosphere that aligns with Enzo Custom’s brand ethos of precision, personalization, and modern luxury.

enzo transparent screen

Enzo Custom

  • American brand for luxury menswear (suits)that offer custom tailoring
  • One of the only vertically integrated customclothing companies
  • Revolutionizes shopper experience with useof digital technology and integrated globalsupply chain
  • Sleek, modern large–formattouchscreen that belongs in acustomer showroom
  • Looking for next generation retailexperience
  • Needed to integrate 360–degreeLED lighting with adjustable colortemperatures
  • Ability to integrate camera, photos& Enzo’s web application
  • Innovative 65” digital fitting mirrorused for ordering custom suits viaEnzo’s website, taking initialmeasurements and conductingfinal fittings
  • One button touch to transforminto an interactive touchscreenand dynamic tool for storeassociates to showcase products
  • Deployed to 12 stores (additionalstores under development)
  • Enhanced fitting and shopperexperience with positive buyer andstore associate feedback
  • Increased sales through more robustproduct guide
  • Higher retail traffic via increasedstore efficiencies
More Information

The MetroClick + Enzo Custom partnership exemplifies how interactive digital signage can redefine the luxury retail experience. For a brand that thrives on customization and detail, Enzo sought a showroom environment that would match the sophistication of its garments while delivering the efficiency of modern technology. The goal was not just to digitize part of the sales process but to enhance human interaction through technology—bridging craftsmanship with intelligent design.

Challenge: Creating a Modern Tailoring Environment

Enzo Custom’s retail team needed a sleek, large-format touchscreen solution that complemented the refined aesthetics of their showrooms. The technology had to feel natural in the environment—integrated seamlessly into the architecture, rather than added as a peripheral. The system would also need to connect to Enzo’s existing web-based customization platform, allowing customers to input preferences, review fabric choices, and visualize completed suits in real time.

To achieve this, MetroClick was tasked with building a digital display that would function both as a mirror and as an interactive interface. It had to deliver vivid visuals, integrate 360-degree LED lighting with adjustable color temperatures for accurate fabric viewing, and support high-resolution imaging for photo capture during fittings. Moreover, it needed the technical flexibility to merge with Enzo’s internal systems—web applications, camera feeds, and customer management tools—without disrupting existing workflows.

Solution: A Smart, Integrated Digital Fitting Mirror

The resulting installation was a 65-inch digital fitting mirror, powered by MetroClick’s Content Management System (CMS) and integrated software suite. With a single tap, store associates could transform the mirror into a digital interface—displaying product visuals, fit guides, or real-time promotional content synchronized across all locations.

This hybrid interface served multiple functions:

  • Smart Fitting: Customers could view their reflection while overlaying product visuals and design options, making tailoring decisions more interactive.

  • Data Integration: The mirror synced with Enzo’s online ordering platform to capture measurements and photos directly into client profiles.

  • Guided Shopping: Store associates used the touchscreen to navigate fabric selections, fitting notes, and design elements, improving accuracy and reducing order time.

  • Dynamic Display: When inactive, the screen reverted to a sleek mirror surface or displayed ambient branded content, maintaining visual elegance in the showroom.

This modular hardware and software design drew on MetroClick’s established expertise in large-format touch screen kiosks and interactive mirror technology (Digital Mirrors). The CMS provided centralized control, enabling Enzo’s marketing and operations teams to push content, update visuals, and monitor system performance remotely—an essential capability for a multi-store retail brand.

Impact: Blending Technology and Tailoring Excellence

Post-deployment, Enzo Custom reported several qualitative and operational benefits:

  1. Enhanced Customer Experience: The digital mirror transformed the fitting process into a high-engagement experience. Customers could visualize their suits dynamically, compare materials, and receive immediate feedback. This elevated the overall sense of personalization and brand prestige.

  2. Efficiency and Accuracy: Integration with Enzo’s web application reduced manual data entry, streamlined fittings, and minimized human error in measurement capture.

  3. Increased Sales Conversion: Interactive product exploration led to more confident purchase decisions and a measurable uptick in average transaction value.

  4. Consistency Across Stores: Through MetroClick’s cloud-based CMS, brand visuals and interface updates remained uniform across all showrooms.

  5. Brand Innovation Positioning: Enzo Custom distinguished itself as a forward-thinking luxury brand blending old-world tailoring with cutting-edge digital sophistication.

The success of this deployment underscores MetroClick’s expertise in merging form, function, and experience. Every mirror was engineered with precision hardware, featuring industrial-grade LCD panels, responsive multi-touch surfaces, and customizable LED framing that enhanced both visual appeal and practical functionality.

Broader Context: Retail Transformation Through Interactive Signage

This collaboration also illustrates MetroClick’s broader role in retail innovation. As consumer expectations evolve, brands must deliver immersive experiences that go beyond transactions—offering engagement, education, and personalization. MetroClick’s portfolio of retail digital signage solutions (Retail Industry Solutions) enables this transformation, providing scalable technologies for product showcases, digital lookbooks, and in-store storytelling.

Beyond luxury tailoring, MetroClick’s technologies have been deployed in hospitality, corporate, and entertainment sectors, delivering similar levels of interactivity through:

In each deployment, MetroClick prioritizes design harmony, operational efficiency, and data-driven insights. These principles ensure that digital signage isn’t just functional—it’s an extension of the brand experience.

Conclusion

The Enzo Custom project stands as a benchmark in luxury retail innovation. By combining MetroClick’s hardware engineering, CMS flexibility, and UX design, the installation redefined the fitting experience while strengthening brand identity. It represents a shift from traditional retail displays to interactive, intelligent environments that engage customers on both emotional and experiential levels.

As MetroClick continues to develop next-generation retail technologies, projects like Enzo Custom serve as proof that digital signage can be as elegant as it is powerful—a mirror reflecting not only the customer’s image but the future of personalized retail.