Fourth of November

Their Vision


Rapper Jay-Z and his partner at former Roc-a-Fella Records, Kareem Burke, envisioned an interactive, savvy and fun digital photo booth to hype up their APT 4B pop-up shop launch. The launch needed to also showcase their newly released fashion line Fourth of November, and was held to celebrate Jay-Z’s 20th Anniversary of his first Reasonable Doubt Album.


What We Made


MetroClick created a custom photo booth for the event, detailed with custom framing, drag and drop sticker creation, and GIF creation. Users were able to send the picture to their email, or share directly to Twitter or Facebook.

metroclick reasonable doubt fourth of november photo booth
reasonable doubt photo booth fourth of november metroclick

Their Vision Realized

The photo booth boosted organic online attention for the event, while also making it more fun and memorable. The pictures shared online raised excitement around the event, as fans were able to see photo booth pictures of high-profile guests decked in “Reasonable Doubt” graphics.

Read more on what Kareem Burke had to say about his MetroClick photo booth in Billboard Magazine.