Lexus / Madison Square Garden
Lexus was looking to create a dynamic and interactive presence at MSG where guests could communicate with their brand in a new way. Specifically, Lexus wanted to integrate 2 video walls and 1 touch screen kiosk into their Lexus Lounge. MetroClick created a way for guests to use the kiosks as a way to remotely control the larger monitor on the wall. MetroClick developed an interactive Lexus dealer map that offers guests the ability to locate a dealership closest to them and directly communicate their interests and information. This provides an advanced form of data capture via our software development that allows Lexus to communicate to potential customers. We developed a way for users to enter sweepstakes of current offers being presented by Lexus and MSG.