metroclick

Northwell Health

MetroClick worked with Northwell Health to create a Sanitization Station and interactive touchscreen kiosk. This interactive touchscreen experience offers a unique way to incorporate a digital resource for safe travel and rideshare information and scheduling.

small-format-kiosk

Northwell Health

  • Northwell Health partnered with MetroClick to create an innovative solution combining sanitization and digital information services for their healthcare facilities
  • Required a dual-purpose system that would address both hygiene protocols and patient/visitor transportation needs in a single touchpoint
  • Sought to modernize their patient experience while maintaining the highest standards of health and safety in their medical environments
  • Northwell Health needed to provide patients and visitors with convenient access to safe transportation options while maintaining strict health protocols
  • Facilities required a solution that could deliver travel information and rideshare scheduling without compromising hygiene standards
  • The system needed to serve diverse users including patients, visitors, and staff with varying levels of digital literacy and mobility needs
  • MetroClick developed an integrated Sanitization Station featuring an interactive touchscreen kiosk for dual functionality
  • Combined essential health safety measures with comprehensive digital resources for safe travel, rideshare information, and transportation scheduling
  • Created a seamless user experience that prioritizes hygiene protocols while providing convenient access to transportation services
  • Enhanced patient and visitor experiences by providing immediate access to transportation options while maintaining safety protocols
  • Reduced staff burden by automating transportation information and scheduling processes that previously required personal assistance
  • Improved facility efficiency through a single solution addressing both sanitization needs and digital service delivery simultaneously
More Information

Revolutionizing Healthcare Facility Management Through Dual-Purpose Technology

The healthcare industry faces unique challenges in balancing patient care, operational efficiency, and safety protocols. Northwell Health’s innovative approach to combining sanitization stations with digital information services represents a paradigm shift in how medical facilities can leverage sanitizer kiosk stations to serve multiple critical functions. This integrated solution demonstrates how healthcare providers can transform necessary safety equipment into valuable patient service touchpoints, creating efficiencies while maintaining the highest standards of hygiene and care.

Addressing Complex Healthcare Navigation Challenges

Healthcare facilities present unique navigation and transportation challenges for patients and visitors. Many individuals arriving for medical appointments face mobility limitations, unfamiliarity with public transportation options, or concerns about safe travel methods. The traditional approach of staffed information desks creates bottlenecks during peak hours and requires significant human resources. By integrating transportation information and scheduling capabilities into a self-service kiosk, Northwell Health created a scalable solution that provides consistent, reliable information while freeing staff to focus on direct patient care.

The dual-purpose nature of the sanitization station with integrated touchscreen technology addresses a critical insight: moments of hand hygiene represent natural pause points in the patient journey. Rather than viewing sanitization as a standalone requirement, this implementation transforms it into an opportunity for service delivery. Patients and visitors engaging with the sanitization station can simultaneously access rideshare options, review public transportation routes, or schedule medical transport services. This approach maximizes the value of every interaction while respecting the time constraints and stress levels often associated with medical visits.

Technology Integration in Medical Environments

Implementing digital solutions in healthcare settings requires careful consideration of infection control, accessibility standards, and regulatory compliance. The healthcare digital signage must be designed to withstand frequent cleaning with medical-grade disinfectants while maintaining touch sensitivity and display clarity. The user interface needs to accommodate users with varying levels of digital literacy, physical abilities, and potentially impaired vision or motor control. These considerations shaped the development of a system that prioritizes simplicity and reliability while delivering comprehensive functionality.

Scalable Solutions for Healthcare Transportation Management

The transportation challenges faced by Northwell Health reflect broader issues across the healthcare industry. Medical facilities nationwide struggle with patient no-shows due to transportation barriers, discharge delays while arranging rides, and visitor confusion about parking and transit options. The integrated approach of combining sanitization with digital information services offers a template for addressing these challenges systematically. Healthcare networks can deploy similar information kiosk solutions across multiple facilities, creating consistent user experiences while adapting content to local transportation options.

Enhancing Patient Experience Through Strategic Touchpoint Placement

The strategic placement of these dual-purpose stations throughout healthcare facilities creates multiple opportunities for patient engagement. Entry points, elevator banks, and waiting areas become information hubs where patients can access transportation services without seeking staff assistance. This distributed approach ensures that information remains accessible throughout the patient journey, from arrival through discharge. The integration with rideshare platforms and medical transport services streamlines the booking process, reducing wait times and improving overall satisfaction.

For elderly patients or those with chronic conditions requiring regular appointments, the familiarity of consistent touchpoint locations and interfaces reduces anxiety and promotes independence. The software platform can store preferences and frequently used destinations, making repeat visits more efficient. This personalization capability, when properly implemented with appropriate privacy safeguards, transforms a simple information kiosk into a patient service tool that adapts to individual needs.

Operational Benefits and Staff Efficiency

Beyond the direct patient benefits, the implementation of integrated sanitization and information stations delivers significant operational advantages. Staff members previously dedicated to providing routine transportation information can focus on more complex patient needs and clinical support. The reduction in repetitive inquiries allows for better resource allocation and improved job satisfaction among healthcare workers. The analytics platform provides valuable insights into peak usage times, popular destinations, and common user pathways, enabling data-driven decisions about transportation partnerships and service improvements.

Adapting to Post-Pandemic Healthcare Delivery

The COVID-19 pandemic fundamentally changed expectations around hygiene and contactless interactions in healthcare settings. While sanitization stations became ubiquitous, many facilities struggle with “hygiene theater” – visible but ineffective safety measures that don’t provide real value. Northwell Health’s approach demonstrates how necessary safety equipment can be elevated to serve broader purposes. The touchscreen interface, designed with antimicrobial coatings and automatic timeout features, maintains hygiene standards while providing essential services.

This model extends beyond transportation information to potentially include wayfinding within the facility, appointment check-in, insurance verification, and health education resources. The modular nature of interactive touchscreen kiosks allows healthcare providers to expand functionality based on evolving needs and user feedback. As telehealth and hybrid care models become more prevalent, these stations could facilitate virtual consultation check-ins or provide instructions for remote monitoring equipment.

Future Applications in Healthcare and Beyond

The success of Northwell Health’s integrated approach offers lessons for other industries facing similar challenges of combining safety protocols with service delivery. Airports could adapt this model for traveler health screening and flight information, hotels could combine sanitization with concierge services, and retail environments could integrate product information with hygiene stations. The key insight remains consistent: necessary safety equipment can be transformed into valuable service touchpoints through thoughtful design and technology integration.

For healthcare facilities considering similar implementations, success factors include robust network infrastructure to support real-time data updates, partnerships with transportation providers for integrated booking capabilities, and comprehensive staff training to support users who need assistance. The medical digital signage ecosystem continues to evolve, with emerging technologies like voice control and gesture recognition potentially eliminating touch requirements entirely while maintaining interactive functionality.

The Northwell Health case study ultimately demonstrates that innovation in healthcare technology doesn’t always require groundbreaking new devices or complex systems. Sometimes, the most impactful solutions come from reimagining existing touchpoints and finding ways to deliver multiple services through integrated platforms. As healthcare facilities continue to balance safety requirements with patient experience improvements, this dual-purpose approach provides a sustainable model for enhancing care delivery while maintaining operational efficiency.