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Why Photobooths are a Marketing Strategy Hack

Why Photobooths are a Marketing Strategy Hack

Social media is indispensable when marketing an event, before, during and after. In an ever competitive attention economy, the goal is not to just get eyes on your brand, but to get individual people interacting with it and talking about it afterwards. Metroclick’s...
5 Coolest Tech-Savvy Hotels

5 Coolest Tech-Savvy Hotels

viAll over the world hotels are stepping up their technology game and adding some truly remarkable pieces to their luxury offerings. Whether it’s motion sensors, video art installations, or digitally interactive displays, these hotel brands represent the all-stars of...
5 Greatest Marketing Events of 2018

5 Greatest Marketing Events of 2018

Learning about the year’s top events is one of the best ways to stay ahead in the ever-changing landscape of event planning and marketing, says Metroclick. These 2018 conferences, shows, and festivals are some of the best examples of what live event marketing can (and...
The 5 Greatest Brand Events Driven By Video

The 5 Greatest Brand Events Driven By Video

Improve your video-driven event strategy with these 5 event marketing examples from leading brands. Featuring examples from companies like Coca-Cola, Salesforce, and more. Video-driven events capture the imaginations of attendees and transport them into new worlds....
Omnichannel Marketing Series: Lexus

Omnichannel Marketing Series: Lexus

In our Omnichannel Marketing Series, we’ve covered ways that brands are engaging customers and optimizing their marketing strategies through interactive technology. From e-commerce businesses opening up popup stores, to brick and mortar stores taking on tech, we...
Omnichannel Marketing Series: Dresshirt

Omnichannel Marketing Series: Dresshirt

The latest story in our omnichannel series dives into the way a major department store and high-end brands blend the benefits of online shopping with physical stores. The seamless experience perfectly married the peace of mind that comes from trying on clothes at a...
Guide to Branding: 3 Popup Shop Essentials

Guide to Branding: 3 Popup Shop Essentials

More than just a popular trend, popups are nothing less than the future of retail. Increasingly, traditional retailers and eCommerce companies, both established and newcomers alike, are using popups to test new markets, reach out to customers and drive brand exposure...
5 Coolest Inventions in Event Tech

5 Coolest Inventions in Event Tech

With more and more brands launching popup shops, influencer events, and sponsoring cultural mainstays (i.e. Coachella), there has been some incredibly innovative tech that’s come along this year. S/O to all planners: Think photo booth kiosks, interactive video...