Canton Enterprises announced that it has acquired the Moblty network of interactive screens inside beer, wine and spirits retail locations across 13 states and Canada. The digital screens engage and educate consumers at the point of decision, driving their purchase choices. Canton Enterprises has partnered with MetroClick, leaders in retail touch screen technology, to significantly enhance product offerings and to expand the network’s reach. This includes innovative, new touch panels with antimicrobial glass to protect consumers. The announcement was made by Canton Enterprises Managing Partner and beverage alcohol industry veteran, Ken Aufiero.
MetroClick dominates the in-store digital marketing space with best-in-class content, technology and analytics,” said Aufiero. “MetroClick’s solutions, which have redefined in-store digital engagement, both domestically and abroad, are the personification of innovation. When you combine that with our deep experience and relationships across all industry tiers, we have unlimited ability to influence consumer purchase decisions.”