METROCLICK DIGITAL SIGNAGE SOFTWARE
Utilizing the MetroClick proprietary network, distributing content to your MetroClick devices is easier than ever. With a few clicks of the mouse, through our digital signage software distribution system, you can quickly make changes to more efficient and effectively update any static or dynamic content in real-time. Take advantage and stay on top of trends to ensure maximum exposure and interaction.
MetroClick’s digital dashboard is a cloud based digital signage platform that allows you to have complete control over your device, it’s content and the data it is capturing. With individual and group based management tools, you can manage your entire digital signage network down to each device. Each dashboard is tailored to meet the specific customer’s needs.
SIGNAGE FOR ANY SPACE
Whether it be kiosks, flat panel displays, interactive monitors – indoors, outdoors or a combination of both, MetroClick has the ability to tailor our software and hardware to meet your needs. From parking garages to shopping malls, MetroClick has a place in your property to subtly but effectively make an impact.
As we all know, data is king! The MetroClick digital signage software captures everything happening on your devices in real time. Touches, impressions, customer information, inquiries can all be easily captured to give you the best insight into your customer’s interests and efficacy of your current digital signage content.
Important Information About Digital Signage Displays
Digital advertising display boards have been there for many decades to convey a message or advertise in public spaces. In today’s digital age, displays are also going digital all over the world to communicate messages, marketing or persuade a particular group. Every day, more corporations, public organizations, and marketers are attempting to benefit from Digital Signage.
What are Digital Signage Screens?
Digital Signage is displaying dynamic digital content on digital display boards such as LCD, LED or using projectors for the purpose of advertising, awareness or conveying a message in public space.The benefit of digital signage over traditional signage is that it can be updated on a regular basis or live.
History of Interactive Digital Signage
In the 1980s and 1990s, analog video signage was in use. After the invention of the DVDs in 1995, retailers shifted to DVDs, and Digital Signage came into existence. Now marketers have turned to large flat displays such as LEDs. They are replacing DVD or BlueRay players with Digital Signage players. These signage players can play dynamic content, that does not have to be only videos. They can stream content from the Internet and content can be updated in seconds. Digital Signage industry is growing rapidly as marketers all over the world are recognizing the power of dynamic content which is possible only with Digital Signage.
How does Digital Signage Hardware Work?
A digital signage network needs a central server to work. The central server is connected wirelessly to the media players such as Notebooks at the display locations. Media Players are connected to the Displays. Central servers broadcast the media and media players stream the information via wired or wireless connections. Digital Signage Players are used to update the data and transmit it via the central server to the whole network.
Why You Should Consider Working With The Best Digital Signage Companies for Your Corporate Digital Signage Advertising
To reach your customers, you need to get their attention first. People have been trained subconsciously to look at displays such as Television, LED, etc. for information. Dynamic content grabs attention for much longer duration than the static content. That’s why digital signage is very useful in reaching your potential customers. Content Management Systems allow easy updating of content. It allows marketers to make agile marketing strategies according to the response of the audience. Digital Signage makes the measurement of results and calculating the cost of customer acquisition possible. You can update news related to your service in real time. It was not possible with posters, banners or painted boards. The display window can be divided into different parts to show different content streams. At the surface, it appears to be an expensive option, but if you have a large audience, it is cheaper than print.
There is no shortage of the type of digital signage media you can use to reach your audience. You can choose the type of media or a combination of them according to your unique requirements.
Common Types of Retail Digital Signage Media
The video is the most commonly used signage media. Video grabs attention naturally, and you can choose to add audio or keep it muted according to the surroundings and crowd.
If your target audience comprises of tech savvy and professional people, slides are very likely to get you the results you want. Presentations themselves are very dynamic in nature, and you can add graphs, images, videos and almost every kind of digital content to them.
If you don’t want to display videos or presentations and have a short message that can be conveyed in a few seconds of motion, you can use moving pictures.
If your target audience is young kids, animated cartoons can be used to reach them. Kids love cartoons, and if they see their favorite characters holding your product, it can prove very useful. They are best to display in front of a large gathering of children.
If you have a stream of short information snippets, such as news headlines or if your product is related to stock markets, such as a trading account, a strip below the screen displaying current stock prices is the best way to grab your audience’s attention.
Social Media Feeds
Displaying your company’s Twitter feeds, or Facebook page is a very good idea. It not only conveys information that you want but also attaches interested people as they can instantly follow you on the social media if they find your content useful.
How Digital Signage Advertising Will Impact Your Business
- Saves Time Digital – Signage can save a lot of time that would go into printing, mounting boards, and other such activities. Once you have a central server set up and displays in place, media can be quickly created by your marketing team and put into action.
- Attention Grabbing – Dynamic content is anytime more useful than static content for grabbing attention and keeping the audience interested. It leads to better results of your marketing campaigns.
- Ambience – Digital Content in a shopping mall or some other public place improves the atmosphere of the place and makes it lively.
- Competition – Adoption of the most effective marketing strategies is essential for every business. If your competitor is benefiting from digital signage, you must not lag behind and make use of changing technology.
Experience the Best Digital Signage Solutions Companies
Digital Signage is a modern way of reaching out to the target audience. Technology has converted the large static banners into huge dynamic screens where you can stream any media to woo your audience.