Paul Frank needed an interactive browsing platform to serve as a product display for their temporary pop-up shop installations, as well as a digital outreach marketing solution.
What We Made
MetroClick created a product browsing platform for Paul Frank merchandise, as well a live feed display system. This allowed users to see posts drawn from Instagram, Facebook, and Twitter with the tag #PaulFrank on a large, high resolution store display. The touchscreen was embedded in a custom plastic frame and mounted to the wall.
Their Vision Realized
Paul Frank was able to promote sharing of their new line and popup shop, boosting their organic social media impressions and recognition. The fun, interactive way of reaching customers and letting them browse through products using a touch screen also resonated well with the Paul Frank aesthetic, allowing them to better leverage their target demographic.