With the new year in and whole industries home from vacation, tradeshow season is beginning. Whether you’ll be in retail at NRS in the tall halls of New York’s Javits Center, or you’ll present at CES in Las Vegas, it’s time to get together a killer booth that will attract attendees and make some noise. Technology is the best way to begin, allowing your booth visitors to interact and engage with your brand. We’ve listed a few of our favorite booths with some of the coolest designs.
1. Brooks Running Shoes
At the Boston Marathon Expo, Brooks Running Shoes attracted runners by offering pasta, an homage to pre-marathon “pasta parties”, and a photo booth. The booth also featured an accordion player and a running gait analysis.
The Nickelodeon booth at the Licensing Expo in Las Vegas featured an LED video wall. The display was the focal point of the booth, showcasing clips from their programming. Staying right on brand, the booth featured an hourly “Slime Time” where the screen would ooze green slime coinciding with bright lights and audio.
3. Vegas Interactive
Vegas Interactive launched a VR-enabled video wall at IMEX America, the largest meetings and convention trade show in the country. The screen allowed users to quickly identify the highlights of Las Vegas, the hotels and things to do. Vegas Interactive featured four 55-inch touch screens with more than 4,000 pieces of content including 360-degree videos, time lapse photography, and still images for guests to experience the destination through an interactive map. The Vegas VR feature had 24 original interactive videos, creating immersive VR experiences.
A computer hardware company, Alienware, used a simple booth design that included a photobooth. Attendees were encouraged to take a picture and share on social using their hashtag #Alphatour, which would then be featured on the company’s feed for a chance to win swag. This marketing campaign amplified the visibility of the brand by extending reach from the trade show itself to the social network of attendees online, too.
The largest U.S.-based water slide manufacturer built an installation with LED projectors to simulate watery reflections on the roof of the cylinders. The effect was to give visitors the same feeling as if they were on a water slide. The monitors showed videos of the company’s rides in action.
Whether it’s a simple design or an extravagant one, the right technology and execution will boost brand awareness and engagement at your booth, ensuring a successful show.